This style guide was created for Mailchimp employees, but we hope it’s helpful for other content and communications teams too. MailChimp Content Style Guide This site was opened in a new browser window. Quickbooks Voice and Tone. There isn’t one fixed format for a social media style guide. It helps us write clear and consistent content across teams and channels. Link your header to your department’s web page. Here’s how to create your header image: Reference the two header image layout options illustrated below; Create your header image at 1200x300px and save it at 72 dpi; Plug in the header image at the top of your template. Be sure headlines are short, descriptive, and parallel, to facilitate scanning. Highlights include the voice and tone section and word list section. The Email Design Guide is filled with tips and advice to help you convey your message in style. Canada Post. “A great brand is the result of a ton of people working together with a shared mission,” Mailchimp Director of Brand Marketing Michael Mitchell says. 23 Web Content Writing Tips for Beginners AND Pros Web Content Style Guide These guidelines defer to the … MailChimp Ux Style Guide. Content. Here are some examples of article templates we use. Developer Tools Integrate your data for smarter marketing. The Email Design Guide is filled with tips and advice to help you convey your message in style. Full of sound advice for newbie UX writers like myself, Mailchimp’s style guide is a pleasure … The mass emailing platform has been one of the most popular for many years. Once they do that, you have actually got them right where you desire them to be. Could they be frustrated? Please use it as a reference when you’re writing for Mailchimp. A great place to start when putting together your guide is the Mailchimp Content Style Guide, a detailed breakdown of writing guidelines for Mailchimp’s marketing and communications including grammar, social media and the most up-to-date information on referring to individuals, which you can use as a starting point to build your own. 4. If you work at Mailchimp This is our company style guide. The Microsoft Writing Style Guide replaces the Microsoft Manual of Style, a respected source of editorial guidance for the tech community for more than 20 years. It’s not traditional in format or content. And also while it might not be as fast as well as easy as the marketers promise you, there’s in fact a lot of money to be made with blog writing and email marketing . Since 2015, Mailchimp has made its content style guide available online, becoming an inspiration for many. April 2, 2019 11 minute read. Calls to Action. Organize article content with H2s and H3s. Learn more about alt text. Design systems w/voice Design Systems Repo Is anything missing? Please use it as a reference when you’re writing for Mailchimp. Learn More . Add “alt text” to the header so it is available for screen reader technology. Do you use Mailchimp? Copywriters often reference Mailchimp’s style guide as an example of a well-written copywriting style guide. Use unordered lists to display examples or multiple notes. This is our company style guide. If you work at Mailchimp. Images. Please don’t. Try swapping out “sales climbed” for “sales rocketed.” Instead of “we cut costs” try “we slashed costs.” Finally, remember to vary your sentence style. MailChimp. May 10, 2016. In 2018, only 39% of content marketers have a documented content marketing strategy. This work is available under a Creative Commons Attribution-NonCommercial 4.0 International License. However there are time-tested approaches and also incredible methods to producing a blog and also monetizing it … Avoid rich-text word-processing programs, like Word or Publisher. And while it might not be as quick as well as simple as the marketers promise you, there’s actually a lot of cash to be made with blogging as well as email marketing . When writing technical content, follow the style points outlined in the Voice and tone and Grammar and mechanics sections. Plug in the header image at the top of your template. MailChimp Content Style Guide. Follow. 2019 content Marketing. Welcome to the Mailchimp Content Style Guide This style guide is primarily for Mailchimp employees, but we hope it’s helpful to other organizations as well. … This work is available under a Creative Commons Attribution-NonCommercial 4.0 International License. Read now. Not satisfied with merely defining the best in voice and tone guides, MailChimp has also shared its content style guide, mechanics, grammar, content types, and a wide variety of web elements and deliverables. It has lots of different sections to sink your teeth into, including writing about people, pointers for email newsletters, writing for accessibility, and more. Make them big, make them small, just give them the chance to breathe and not feel cluttered. Mailchimp technical content is built from templates, which serve different purposes and readers. We welcome any feedback for improving the guide. The less short answer is: the more eyes you get on your blog, the more of those eyes will move their hands over to your links and click on them. Provide plenty of space around the Mailchimp logo and Freddie. To research a topic? We create a moving world where creatures, characters, and objects appear free but observed, and familiar but abstracted. We capture the key qualities of the illustrations through movement, and play with motion in unexpected ways. Here ’ s a rundown of the types of content we most often write, the functions they serve, and the teams that handle them. Welcome to the Mailchimp Content Style Guide. This is our company style guide. Senior social media marketer and content writer. The short answer is: a lot. Here's a rundown of the types of content **Length:** 20-30 words **Owner:** Marketing, support Not satisfied with merely defining the best in voice and tone guides, MailChimp has also shared its content style guide, mechanics, grammar, content types, and a wide variety of web elements and deliverables. mailchimp / content-style-guide. Sign up. Originally published here: Mailchimp Content Style Guide. Shopify Voice and Tone. Our APIs make it easy to bring data from your app into Mailchimp, so you can manage your audience, send campaigns, trigger event-based emails, and more. “When the end user can feel that—from product to design, from comms to customer support and corporate … A content style guide is a document – it can be a PDF, webpage, slide deck, or word doc – that breaks down the dos and don’ts of developing content for your brand. Screenshots, videos, and GIFs may not be necessary for every article or process, but can be helpful to orient new users. … Please don’t. Please use it as a reference when you’re writing for Mailchimp. In 2018, only 39% of content marketers have a documented content marketing strategy. Skip to main content Guides API Reference Tools Release Notes Blog. Formatting. If you find you’re getting too far from the intended topic, then you may need to create a separate but related article. A content style guide for the community The origin story for this content style guide starts with Kate Kiefer Lee who was the very first writer at Mailchimp. Alter these files in any way. Someone reading technical content is usually looking to answer a specific question. We also use animations to uncover or enhance moments of surprise found in the content. © Mailchimp 2020. … Display these graphics in a way that implies a relationship, affiliation, or endorsement by Mailchimp of your product, service, or business. This guide goes beyond basic grammar and style points. If you work at Mailchimp. MailChimp’s style guide thoroughly prepares any contributor to create on-brand content. How Roadie synced their app with the Mailchimp API to send people the information they need, at exactly the moment they need it. Read now. Alter these files in any way. Facebook and Instagram Ads. 3. This can be a rather big challenge. To complete a task? This section will lay out the guiding principles of technical content, discuss the main types of technical content, and outline the process of writing and editing technical articles. Emoji usage. The mass emailing platform has been one of the most popular for many years. Is the user in the middle of a task? Fonts. Content Marketing Strategy Statistics. : This style guide was created for Mailchimp employees, but we hope it’s helpful for other content and communications … Create your header image at 1200x300px and save it at 72 dpi. Salesforce Voice and Tone. Getting Started Since 2015, Mailchimp has made its content style guide available online, becoming an inspiration for many. The Mailchimp style guide - Anatomy of a content style guide. Content at MailChimp takes many forms. Writing for accessibility goes way beyond making everything on the page available as text. Do you use Mailchimp? Mailchimp. Kate created the initial version, a PDF, and led on the creation and launch of the online version in 2015 too. Templates. Customize the content of your emails, landing pages, website, and other types of marketing in Mailchimp. Check out its style guide if you’re looking to create a guide with a lot of detail. So there you have it – all you need to build your own style guide and construct a cornerstone for your brand to ensure to better, more consistent content. We ’ re writing for accessibility goes way beyond making everything on the side... Be new and/or frustrated leaving your Mailchimp account you have already experienced the platform, you may noticed. Page views, but we hope it ’ s style guide a line inside... Include the voice and tone your audience’s background, goal, and current mood and medium-sized companies of marketing Mailchimp... Templates should be considered guidelines and are not intended mailchimp content style guide be of marketing in.. 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